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Brand Analysis assignement | MSc Marketing Management Graduate

As a recent MSc Marketing Management graduate, I had a variety of assignments to realise over the course of the 2019/2020 academic year. This particular assignment involved the exploration and analysis of a brand identity, here Fenty Beauty, in order to thoroughly understand the role of a strategic brand management by applying both theory and research and to then deliver a 5 minutes presentation based on the findings.  REFERENCES: •        Battle, M., 2019. How Rihanna's 'Fenty Effect' Single-Handedly Changed How Makeup Is Made . [online] Revelist. Available at: <> •        Fenty Beauty. About Fenty . [online] Available at: <> •        Hall, C., 2017. Rihanna’S Fenty Beauty Got 132 Million Views On Youtube In Its First Month . [online] ELLE. Available at: https :// / •        Khonam, R., 2017. Fenty Beau

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